Luba Shumeyko, also known as Luba Shumeyko Hegre, is a Ukrainian nude model and photographer.

Born in Kyiv, she studied fashion design at the University of Technology there before diving into modeling. She’s married to Norwegian photographer Petter Hegre and is a key figure in his work, starring as the main model for Hegre-Art (originally Hegre-Archives, renamed in December 2005).

The site’s logo even features her face. She has a twin sister, Nadya Shumeyko, who used to do nude modeling with her but later shifted to mainstream modeling. After being a local beauty queen, Luba first popped up online at Met-Art, then gained fame through Hegre’s site. In 2005, she started contributing to The New Nude magazine and has also been photographed by Didier Carré and featured in Perfect 10 magazine.